This was a great contest for college students to exercise their marketing skills and create a marketing and advertising package for their assigned small business. JC Young Construction worked with InBox Creative - a group of five students from Mission College. The creatives behind JC Young Construction's campaign were Jie Zhang, Mike Nghiem, Chandra Thuy Tran, Tommy Lo and Jessica Guterres.
Over the last six weeks, the InBox Creative team worked hard on designing a new logo for JC Young Construction, along with five print and digital ad placements that emphasized what Jill Young offers her residential and commercial remodeling customers.
Although Petzila, the makers of the Petzi Treat Camp, won the grand prize for the Create-A-Thon, JC Young Construction's team won "Best Media Buy" in the contest. Jill's team leveraged their $25,000 advertising budget and maximized the ad buy. According to the Silicon Valley Business Journal, "the Mission College team paid special attention to their target audience's home improvement aspirations, spending habits and lifestyle demands."
We are proud of our team for being a Create-A-Thon category award winner.